What we have actually built, and what it changed.

Writing a single product listing took 45 to 60 minutes, and the catalogue kept growing faster than the marketing team could write for it.

A drafting assistant grounded in the retailer's own voice and product data, producing listing copy the team edits and approves rather than writes from scratch.

The retailer reports a 94 per cent reduction in the time each listing takes, measured against that 45 to 60 minute baseline, and a material saving every year.

Each fee earner lost about 10 hours a week to reports, proposals and file notes. That is capacity the firm was paying for and could not sell.

Drafting and summarising built into the firm's own document flow, so the first version arrives written and the fee earner reviews and signs it off.

The firm reports 10 hours a week returned to each person, which it sizes as capacity for 8 more clients and a substantial sum in potential fee income.

Report writing and case administration started from nothing every time, so the firm could not take on more work without taking on more people.

Templated drafting over the firm's own precedent material, with every output reviewed and signed off by a solicitor before it leaves the firm.

The firm reports faster report writing and less administration. We publish no number for it, for the reason on this card.

Only 22 per cent of inbound enquiries were getting a reply, and the ones that did get a reply got it late.

An automated first response on every channel, qualifying the enquiry and handing a warm one to a person with the context already gathered.

Every enquiry now gets a reply, up from 22 per cent, with the first response landing inside 90 seconds.

Enquiries arrived around the clock and were answered in office hours, so bookings went to whoever replied first, which was rarely this platform.

An immediate qualified response on every enquiry, day or night, routed to the right team with the details already captured.

The platform reports a substantial sum recovered every month in bookings it had been losing to a slow reply.